Episode 5

full
Published on:

25th Aug 2022

Erika Wykes-Sneyd, Chief Marketing Officer of Adidas Originals Collaborations & Basketball, Head of Adidas Web3 Studio

In this episode, we sit down with the incredible CMO to discuss:

- Erika's career across a wide variety of industries including retail, gaming, sports, automotive, tech and advertising.

- Connecting commerce with culture

- Adidas' initiative into the Metaverse

- Why organizations don't exist and how people bound by ideas do

- How originality unites identity, passions, causes, each other and brands

Please enjoy this powerful conversation and listen to Adidas' voyage into the metaverse with the gamechanger, Erika Wykes-Sneyd.

All Episodes Previous Episode

Listen for free

Show artwork for Gamechangers Podcast

About the Podcast

Gamechangers Podcast
Welcome to The Gamechangers NFT Podcast, a show that highlights incredible women who are changing the game with host, Yinh Hinh.

The Gamechangers is a unique Web 3.0 project with the purpose of providing access to capital for women entrepreneurs, leveraging the power of NFTs.

We are creating a dynamic virtuous cycle: art by women, featuring inspiring role models, generating revenue to fund women led ventures and funds.

Each episode, we sit down with a gamechanger that makes part of our collection. Every conversation is packed with personal stories, discoveries and lessons learned within the blockchain and beyond.

For more information, you can visit gamechangenft.com to learn more. Please enjoy!

About your host

Profile picture for yinh hinh

yinh hinh